Wearnes
Mobile App
INDUSTRY
Automotive
CATEGORY
UX Strategy & Design
Wearnes is a leading luxury automotive retailer in Southeast Asia, who believe in providing their customers with a seamless and customised purchase and post purchase experience.
Brief
As per their brief, their current mobile app design & build had room for improvement as it was not conceived with a core strategy or long term view. The main purpose of the app for was for creating a seamless service booking experience for car owners. Their desire was to have a more sophisticated app that can scale across brands, backed by a defined roadmap.
The brief included, a detailed Tech Architecture for the app to be future proof. Building on the future integration roadmap and suggesting Additional features based on their vision for the app.
Approach
With much emphasis given to a car buying experience, the objective was to focus on the car ownership experience with regards to:
Our Customers
To ensure an enhanced customer experience for car owners through utility & engagement
The Company
To ensure a future proof architecture for efficiency & scalability across brands & channels
“I love my car, sometimes even more than my wife.
Maintaining optimal performance (of my car) is important to me.
I just don’t always have the time to keep
up-to-date with what’s out there.”
Customer
Research
Insights
Effortless and Easy access to customer care and services, provided at any given time. Troubleshoot without any obstruction.
Seamless
Convenience
Accessing information regarding the vehicles in an intuitive manner, i.e. instinctive understanding of car manuals, service reminders, and other showroom offers.
Information
on Demand
Expediently getting help for when they face any interruptions while driving their cars (eg: car breakdown, trouble driving, etc.). Deliver help seamlessly.
Unplanned
Disruptions
Solution
A Wearnes Concierge on every customer’s phone
for a delightful car ownership experience.
The focus of the Wearnes Concierge App is to provide an effortless and premium experience for our customers while easily accessing information regarding their vehicles, monitoring services, troubleshooting disruptions
and browsing through customized offers at any time all in one place
