Lloyds
Banking
Group
INDUSTRY
Banking
CATEGORY
Research & Experience Strategy
A 12 week Understand Phase, to investigate the opportunity within Pension Consolidation in order to provide a valuable service to 2.5million Mass Affluent customers and drive uplifts in Assets under Administration (AuA) of £6bn over the next 4 years.
Brief
As part of the Mass Affluent programme, we ran a 12 week discovery phase to identify opportunities for enhancements and growth within Pensions Consolidation in order to provide a valuable service to 2.5million Mass Affluent customers and drive uplifts in Assets under Administration (AuA) of £6bn over the next 4 years.
North Star
Guide to a Roadmap
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Comprehensive Wealth Perspective: We aimed to provide customers with an overall view of their wealth, future projections, and trajectory. By consolidating relevant data and insights, we enable individuals to have a holistic understanding of their financial situation.
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Decision-Making Support: Our goal was to facilitate informed decision-making by delivering relevant and easily understandable information at the right time. Through our digital platform, users will have access to simple yet powerful tools that empower them to make well-informed choices regarding their financial goals.
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Seamless Digital Journey: We have designed a user-friendly digital journey that spans the entire process. From the initial step to the final outcome, the journey will be clearly signposted and guided by a combination of prioritized human assistance and robo-advice. This ensures that users receive the necessary support and guidance every step of the way
Furthermore, beyond the completion of the journey. We aim to continue to provide customers with enhanced value and ongoing guidance, ensuring that their financial well-being is continually supported and optimised.
